“lusciat” were itinerant artisans who made and repaired umbrellas. Umbrellas needed to last over time being a precious resource to families.
The opening of a hats and umbrellas shop in the city centre of Borgomanero (Novara, Piedmont) was followed by the construction of the workshop which is still the company’s headquarter.
Sadly over the 70s and the 80s umbrellas became less and less prestigious and the italian manufacturers were overwhelmed by chinese competitors with low quality, low cost products.
However, the Maffei brothers already started to steer the production towards the garden parasol.
Over the years the collection has grown with many exclusive items.
Today, Maffei is a renowed brand in Europe and a reference point in the outdoor furniture design.